About Us

A bridge between cultures, a partner for your business

WOM was founded in 2022 from the vision of Maria Ferrara, a sinologist and expert in international relations, with a clear mission: breaking down linguistic, cultural and economic barriers between Italy, China and the United Arab Emirates.

Our Story

Word of mouth as a bridge between peoples

WOM is a consulting and services company founded in 2022 by Maria Ferrara. The acronym "WOM", from the English expression "Word of Mouth", fully captures the company's mission: breaking down linguistic, cultural and economic barriers between different countries, in particular China, the United Arab Emirates and Italy.

Through word of mouth, WOM acts as a bridge connecting different realities, fostering dynamic and productive international cooperation. Today the company focuses its expertise on import-export, business setup and B2B marketing, supporting businesses at every stage of their internationalization journey across the three markets.

Maria Ferrara

The Founder

Maria Ferrara

Sinologist, Cross Cultural Business Expert

A top-level academic path gave rise to WOM. Years of field work across various sectors, combined with solid intercultural training, shaped the company's vision and mission: facilitating and supporting international cooperation and relations between China, Italy and the United Arab Emirates.

  • Degree in Languages, Literature and Comparative CulturesSpecialization in Chinese and English — University of Naples "L'Orientale"
  • Advanced Chinese language training in ChinaChangsha Ligong Daxue University, on a Confucius Institute scholarship
  • Master's in Oriental Languages and CulturesIULM University — with a focus on legal, economic and cross-cultural business topics

Our Vision

A global point of reference

WOM aspires to become a point of reference in the integrated services sector, offering complete and highly professional solutions. The company aims to be an exchange platform where dialogue between cultures and business collaboration can happen without barriers, thanks to its international network and the team's expertise.

Our Added Value

Relationships come first

What sets WOM apart is a highly personalized approach that combines linguistic and cultural knowledge with a real commitment to building lasting business relationships. Not just a marketplace, but an integrated services platform to deliver effective solutions for your production and sourcing in China and Southeast Asia.

4Connected countries
50+Partner companies
10+Years of relationships
100%Verified companies

Want to know more about our services?

Discover how WOM can support your business between Italy, China and the United Arab Emirates.